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Welcome to Anatomy of a Strategy. Recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.
Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between. Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years. Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.

Feb 16, 2020

This week we welcome Charlene Li on the Anatomy of a Strategy podcast.

Charlene is in the business of helping brands predict the future. The founder of Altimeter (now under the Prophet Company umbrella) - a company that helps companies to leverage disruptive tech by providing research and advice.

She’s the author of 6...

Feb 2, 2020

We’ve got a big guest, this week! Say hello to Vicki Saunders.

Vicki is the multi-award-winning Founder of SheEO, the worldwide ecosystem that supports, finances, and celebrates female innovators using ‘Activators’ as well as hosting summits, events, and much,  much more!

To name just SOME of her accolades - on...

Jan 19, 2020

This week we’re joined by Ron Tite. Ron is the award-winning Founder and CEO of Toronto-based agency, Church & State. 

He’s worked with massive brands such as Evian, Johnson & Johnson, Microsoft, Hershey, and many more. Ron has been recognized by The London International Marketing Awards, The Canadian Marketing...

Jan 5, 2020

This time around we’re joined by Karima-Catherine Goundiam, whose credentials are so vast, we’d struggle to fit them all here!

Karima is the award-winning CEO of Red Dot Digital, a strategy & insights led agency based right here in Toronto and around the world. Karima has now ventured into the B2B matchmaking...

Dec 15, 2019

In our final episode of 2019, we look to the future!

Earlier in the year, we were joined by the fantastic Strata Insights Co-Founder, Tracy Chong. Now, to close off the year, we’re joined by the fellow Co-Founder of Strata Insights, Mark Radha. As a brand economist, he’s here to give us a glimpse into what brand...