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Welcome to Anatomy of a Strategy. Recorded in the booming metropolis of Toronto, Ontario, Canada - home of Drake, Margaret Atwood, and crippling self-doubt.
Every episode we deep dive into the strategies and insights of building digital audiences. From community to content, influencers to interest graphs, metrics to memes, and everything in between. Hosted by Tara Hunt and Carlos Pacheco who both have been working in marketing and social for over 20 years. Anatomy of a Strategy is produced by Truly Inc. in downtown Toronto.

Jul 28, 2019

This week we welcome Dr. Tomas Chamorro-Premuzic, author of 'Why so many incompetent men become leaders' and 'The Talent Delusion: Why Data, Not Intuition, Is the Key to Unlocking Human Potential.'  

Dr. Chamorrow-Premuzik was visiting Toronto, where we saw him speak at the Rotman School of Management. We were...

Jul 21, 2019

On this week's episode, we welcome head of campaign strategy Heather Ritchie. 

Heather has been working in global high tech companies for many years. She is dedicated to building pipelines of women leaders. She also did a four-year research project on how leaders will need to communicate in a world that is increasingly...

Jul 7, 2019

Harkening back to a few other episodes, including Nilofer Merchant and Cindy Gallop, we talk with Geraldine regarding a very important topic in the digital world: online harassment.

Why is this so important to talk about here? What does this have to do with strategy? Well, as Geraldine says during our discussion:

Jun 16, 2019

While we were at Social Media Camp in Victoria, B.C. this spring we had the chance to sit down and talk with Rand Fishkin who is the Co-Founder of 

Rand Fishkin was also the CEO & Co-Founder of SEOmoz, a leader in the field of search engine optimization tools, resources & community. In 2009, he was named...

Jun 9, 2019

Nectarios Economakis is one of our old friends from Montreal, Canada. 

Nectarios is a strategy and marketing executive with over 15 years of experience. At PNR, Nectarios leads business transformation and strategy for clients. Prior to PNR held positions in marketing agencies where he led search marketing teams....